Transcript:
What
have you learned from your audience feedback?
The audience I decided to attract for my
music video and print tasks is primarily males, but also females, between the
ages of 16 and 24. A stereotypical audience profile would demonstrate them to
be of working/middle class, most likely in education such as university. In
order to attract this audience, I use a young main actor, and dressed them
accordingly to what this audience would most likely wear and like. The
narrative can be seen from a social class issue standpoint, as the ‘thug’ at
the end of the video pops the innocent girl’s last balloon. This type of
audience would be very interested in this issue being portrayed, as they
themselves can be seen as hooligans or criminals from a societal view. The
narrative is the main focus in my music video, which would appeal to them
greatly as this audience would be likely to watch films and listen to music to
escape from their daily lives. This audience listens to Indie/rock music, and
therefore are less interested in ‘mainstream’ music and videos, and I have
tried to keep this in mind when developing the concept and choosing a song, as
I needed to pick something that would not be viewed as mainstream.
Throughout this project I felt it would be
important to gain feedback from audiences, as being provided with another
opinion would help develop and improve your work. I found that asking my target
audience, as well as peers, gave me great insight to how a viewer would
interpret the music video and the print tasks. It was incredibly helpful to
gain feedback from anyone, as it allowed me to know if I was making the best
product I could.
One example of helpful feedback I gained
was during the process of editing my music video. I showed the video to various
peers and a teacher and they gave me constructive criticism about the video and
the shots. They gave me specific examples of new camera shots I could film,
such as a close-up on the converse the actress was wearing, and this helped me
decide that I had to do a second shoot for my music video. Without this
important feedback I may not have filmed a second shoot, which would have left
me with much less interesting camera shots. This therefore proves how essential
audience feedback is, because little comments and opinions can influence major
decisions about production and editing a product to make it its best.
Throughout the whole stage of the
construction of the projects, I used feedback to ensure I was improving my
work. Even if it was something small that seemed insignificant, like asking for
a member of my audience to come over and evaluate something I had just
completed, this still helped me make sure I was on the right path in attracting
my audience. In many of my diary posts I mention instances where a member of my
audience or a peer has commented on a piece of my work and suggested areas for
improvement. For example, during the process of making my magazine advert I
asked a 21 year old female, whom listens to my relevant genre, what she thought
I could add to the magazine advert as I had a blank space which needed filling.
She suggested adding a subtitle of “OUT NOW”, because she said she sees this a
lot on magazine adverts she likes. This was a small but significant comment that
added an extra element to my music video, and quickly led to me putting the
finishing touches on the advert.
Overall I found that audience feedback was
hugely helpful throughout the creation of my main product and ancillary tasks.
However, I feel as though it would have been helpful for me to have held a
focus group where my target audience would assess and review my work, as this
is a frequently used by a variety of industries and could have been very
useful. When looking at my final products I am pleased that I gained and used
the improvements suggested by different audiences, as it allowed me to broaden
my mind about what to include in my products. It also allowed me to stay
focused about who I was targeting these products at, and the best ways I could
do this.
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