Diary Entry 26

I have recently been planning my digipak and magazine advert. I have done a photo shoot with my actress from my music video. I asked her to wear appropriate clothes which would conform to the genre of indie/rock. I used the same props from my music video in a lot of the images to create continuity. I am continuing to edit my music video while completing these tasks.

Digipak and Magazine Ad Images

Digipak and mag ad pics from medialauren

Magazine Ad Draft

This  is my draft for my magazine advert. This was really helpful as it allowed me to think about what images I might want to use on the advert, and also how I want to lay it out.

Digipak Draft

This is a draft for my digipak. This is a general draft with a few of my initial ideas for my digipak. My ideas may vary since this sketch, however doing this task has allowed me to envision what I want my digipak to look like, and what images I may want to use.

Diary Entry 25

I have recently completed the planning task 'Alterations Made Along the Way'. This was a very interesting task because it made me see how much my ideas and concepts have changed since the beginning of the course.
I'm currently finishing off all the planning tasks, because I was still working through the planning tasks when I shot my music video. Therefore, I am completing a few things backwards because I could not complete some before I shot the video. I am also still editing my music video.
I also completed the task 'Analysis of Song Lyrics' for the song I have chosen, Yellow Light by Of Monsters and Men.

Alterations Made Along the Way

During the process of this course I have made several changes to concepts and tasks I have completed. i have made a PowerPoint to display these changes.

Alterations along the way from medialauren

Analysis Of Song Lyrics

As part of my planning tasks, I have done an analysis of the lyrics of the song I have chosen, Yellow Light by Of Monsters and Men. I put this in the format of a PowerPoint presentation

Song analysis from medialauren

Diary Entry 24

Lately I have been gathering all my footage from my music video and editing it in Adobe Premiere. I had a few difficulties working with CS3 so I have been using CS6 to edit it. I have found this really fun and exciting because I am beginning to see what my music video will look like. I am thinking about possibly having to do another shoot though because some feedback I have received from other media students suggests something may be missing from my music video such as a performance section because my video at the moment is all narrative.

Diary Entry 23

Recently I have been creating various mood boards for my audience and for my music video. I begun creating the music video mood board quite early on in the process of my music video, and it helped inspire me when looking for locations for shooting, as well as costume planning and key props I wanted to include. I also created an audience mood board, with images of things I believe my indie/rock audience would be interested in. This type of task always helps me think about my audience when doing a piece of work for music video, because I need to be able to appeal to my target audience to make it as realistic as possible.

Audience MoodBoard

I decided that I wanted to research my target audience more in order to make sure I know I am attracting my audience with my video, magazine advert and digipak. In order to do this I made an audience mood board. The mood board includes images of things my indie/rock audience would be interested in, such as photography, festivals and social media sites like instagram, tumblr and twitter.

Audience moodboard from medialauren

Music Video Mood board

I wanted to get some images of things I wanted to do and ideas I had for my music video, so I decided to make a mood board.

Music video moodboard from medialauren

Diary Entry 22

Recently I have being having to go through some of my research tasks and re-do them, as there was a problem with several of my documents and prezi's and they did not save. This has been very inconvenient and time-consuming, however I am doing it as quickly as possible so not to get far behind. In order to prevent this from happening again, I will try and switch the prezi layout to its' old format, as I had much less trouble saving files when I used this one.
I also shot my music video recently, so I uploaded completed documents I made in preparation, such as the 'shot list', storyboards and risk assessment. This definitely helped me be more prepared for the shoot, as it allowed me to manage my time effectively because I knew what I was doing and what order this needed to be done in.

Analysis of a Band/Artists Magazine Adverts

Analysis of 2 bands mag ads from medialauren

Music Theory

Diary Entry 21

I have just completed the task 'Analysis Of Music Videos From The Same Genre'. My genre is indie/rock therefore I investigated several indie/rock music videos. This task was very helpful as it exposed me to key conventions used in indie/rock music videos, such as presenting social issues and using a main narrative for the music video. I presented this task in the form of a Prezi, as I knew I could use music videos straight from YouTube and input them in to my Prezi file.
I also completed the tasks 'Music Theory' and 'Analysis of Bands/Artists Magazine Adverts'. Both tasks were extremely useful and I learn a lot from them in regard to what the key conventions of a music video is, and what I could use for my magazine advert. Analysing magazine adverts was very helpful because it gave me a few ideas about how I wanted my magazine advert to look, and also showed me how I did not want it to look. The task also made me realise that I had to still stick to my indie/rock genre to make all my print work and video work consistent and make my audience interested with every piece of work I have.

Analysis Of Music Videos From Same Genre

Audience Research

Diary Entry 20

Recently I have been completing several tasks. These included Audience Research, Shot List and Equipment Borrowing Form. I uploaded the shot list and equipment borrowing form shortly after shooting my music video. The shot list was particularly helpful as it allowed me to be much more organised about which shots I knew I wanted to use and which shots I didn't. It also allowed me to think about when I would need to shoot each shot and therefore manage my time effectively.
The audience research task was very interesting as it allowed me to think more carefully about what my audience would be interested in. I conducted a stereotypical audience profile and some key psychographics which helped influence me about things I wanted in my music video, such as costume. I knew from doing this research that skinny jeans and casual clothes were appropriate in attracting my target audience. I displayed this research in a PowerPoint document and then uploaded it on slideshare to present it on my blog.